Blog content can be a powerful tool to establish relationships with customers when done correctly. It also fosters trust and sentiment that is essential to gaining customer loyalty and converting prospects into customers.
Even if you have the perfect piece, knowing how to promote it is key to unlocking your blog’s full digital potential. Effective blog promotion is crucial if you want to maximize blog-post reach, impact, and other content marketing goals.
These five blog-marketing tips can help you cut through the noise and get your blog posts in front of prospects all over the internet.
1. Do your research on SEO before you start.
SEO (Search engine optimization) is the best way to increase blog post visibility and reach, regardless of your industry.
Although technical and difficult at times, it is possible to stick to the basics of SEO when creating blogs. This will help you create relevant blogs that attract Google’s attention, and hopefully, get your company ranked on search engine result pages.
Keyword research is the most important part of any blog-optimization project. This will give you the foundation to create high-quality content that attracts more people and drives more traffic to your site.
Once you have your keyword map in place, it is time to start focusing on other SEO elements that search engines prize in new blog posts.
- Links to internal pages.
- External links with high authority.
- Optimized metadata.
Basic SEO rules are a great way of increasing post potential and establishing a foundation to promote your blog in search engines. While you’re doing this, remember to keep your eyes on quality content.
2. Maximize social media content exposure
The social media sites provide a direct link to some of the largest online communities, allowing you to market every new blog post to thousands and even millions of potential clients at once.
You have many options to use social media platforms to promote blog articles online.
This valuable insight can be shared across the most relevant social media networks to keep your followers up-to-date on company news.
3. Social bookmarking sites allow you to share your blog content
Social-bookmarking platforms, which are similar to social media networks, offer great opportunities to increase your audience and drive traffic to your website. These dynamic online forums allow users the ability to save and organize favorite web pages from one central location.
It is easy to add social bookmarking to your blog promotion strategies. The web has many niche social bookmarking sites that can be used to promote your blog and provide targeted blogger outreach.
4. Email marketing can help you promote your blog
Email marketing might seem outdated considering the number of social media platforms and opportunities for promotion on the internet. Email marketing is still a great way to share your amazing content with customers and have a meaningful conversation about your brand.
5. Look for guest-posting opportunities
You can guest post at quality guest post by reaching out to other websites in your industry or niche and building relationships. Once you have established a connection, you can pitch article ideas or submit quality guest posts to increase brand visibility online. Google indexes each guest post as a digital asset.
Building relationships with bloggers and other websites, as well as pitching new ideas can be difficult and time-consuming.
Once you’ve made these connections, there are almost limitless ways to promote your content.